FRESH & GO: Minimum effort, maximum flavour

The world is spinning faster and faster. Many people's everyday lives are characterised by appointments that often follow one after the other. First a quick refuelling, then one meeting after another at work, to the supermarket, then perhaps to the gym or to pick up the children. No wonder there's hardly any time for a proper meal. Nevertheless, many people want to have something warm in their stomachs that also meets their increased demands for quality. Because such a meal is not only a source of energy, but also a feel-good factor.

But how can this need be effectively met by suppliers in the face of current challenges such as staff shortages, price increases and volatile supply chains? The FRESH & GO concept was developed in response to this question.

In order to fulfil customer expectations regarding the availability, quality and speed of their meals, many operators ideally want solutions for complete food serving and distribution processes. This is why B.PRO GmbH relies on strong partners who also pursue holistic concepts.

In the case of Fresh & Go, these are the companies

Devapo and IDEAL AKE, whose portfolio perfectly complements that of B.PRO. Devapo, based in the Netherlands, manufactures high-quality kitchen appliances; the Austrian company IDEAL AKE specialises in refrigeration and heating technology. In this way, strengths can be optimally combined to focus on the needs of customers and operators.

In the past, it was often difficult to offer high-quality, fresh, hot takeaway food throughout the day, as this required a lot of staff, high costs and space. Apart from the obligatory offerings such as vienna sausages at the petrol station, customers had hardly any options to eat warm and good food quickly. This has changed with FRESH & GO: in contrast to grab & go concepts, the food is prepared on the sales floor. This conveys freshness, but still leaves room for a wide range of meals. Less than 9 square metres and a single employee are sufficient to implement the concept.

FRESH & GO therefore has unbeatable advantages, both from the consumer's and the operator's point of view:

On the consumer side:

On the operator side:

Whether at the petrol station, at work or in sports stadiums - the demands on food have risen in recent years. The range of culinary variety plays a major role in this. But freshness, vegetarian and vegan options and organic certification are also aspects that consumers value highly these days.

With FRESH & GO, operators can fulfil all these wishes. The concept impresses with a diverse selection of dishes. Depending on the customer's needs, the menu includes soup and pasta variations, hot bowls or vegetarian curries as well as hot sweet buns or Belgian waffles. The highlight: the B.PRO COOK I-flex comes into play for the preparation, on which the products are prepared right in front of the consumer's eyes. The whole thing can be complemented by a selection of drinks and dairy products to go.

Until now, producing hot food to take away all day was only possible for a few providers. FRESH & GO also opens up new opportunities for smaller operators. This is because the concept requires far less space and staff than comparable projects. In addition, the installed devices are characterised by their flexibility and ease of use. This makes FRESH & GO a game changer for companies without their own canteen, mini-markets, cafés, pop-up stores, supermarkets, leisure centres, etc. Customers can satisfy their hunger for something warm quickly, effectively and satisfactorily.

A concept that pays off: measured against realistic parameters in terms of staff deployment and opening hours, FRESH & GO proves to be economical within a short period of use after deducting the usual costs.

With FRESH & GO, B.PRO, IDEAL AKE and Devapo have created a complete process chain. The modular complete solution scores highly thanks to a catering concept that combines production, finishing and presentation with cleverly designed functionality in a compact space - optimally tailored to the needs of consumers and the challenges of modern food serving. Want to find out more?

Please feel free to contact us!