Data privacy
Status: 06.2018
The protection of your data is important to us. We would therefore like to inform you about how we, B.PRO GmbH, process your data and what rights you are entitled to with regard to data processing. The data protection officer can be contacted at the above address for the attention of the Data Protection Officer or at datenschutz@bpro-solutions.com. The following information on data processing describes how your data is processed when you visit this website.
1. Subject of data protection
The subject of data protection is personal data. This is individual information about personal or factual circumstances of an identified or identifiable natural person or, according to Art. 4 GDPR, all information relating to an identified or identifiable person. The term "personal data" also includes information such as names, addresses, email addresses or telephone numbers as well as usage data such as your IP address or content data such as the cover letter you have created or your CV.
2. Scope and purposes of data processing
Except for the IP address of the computer you are currently using, it is generally possible to use the website without providing personal data.
If you send us an email, we will of course receive personal data from you. You can read more about this below.
Please also note our information on cookies.
2.1. IP address processing
The processing of your IP address is necessary for the use of the site in order to deliver the data packets of our website to you. Both the web server and your Internet device have an IP address and contact each other via this address in order to exchange data. You can see the website and we receive the data you enter.
Your IP address is stored by us for page transmission and is also stored in the log files. We cannot draw any direct conclusions about your identity from the processing of the IP address and other information in the log file.
The legal basis for this data processing is Art. 6 (1f) GDPR. Our legitimate interests here are to ensure proper operation, as well as to deal with malfunctions and track IT security breaches.
2.2. Enquiry by email or via the contact form
If you contact us by email, we will only use the data contained therein to answer your enquiry. When using the contact form, you provide us with your name, your email address and, if applicable, your telephone number if you would like us to call you, for example. We use the data from the contact form exclusively to answer your enquiry. The data from the contact form is sent to us directly by email. There is no further storage of personal data on the server.
The legal basis for this data processing is generally Art. 6 (1b) GDPR.
2.3. Cookies
We use cookies on our website. Cookies are small text files that a website stores on visitors' computers, i.e. saves locally. Cookies facilitate the use of the website.
You can see exactly which cookies we use by clicking on settings in your browser software, and then on content settings and/or cookie management (each browser software has slightly different menu navigation options for this).
You can prevent the installation of cookies by making the appropriate setting in your browser software (can be found under settings in most browsers). In this case, you may not be able to use all functions of our website to their full extent.
2.4. Use of data for a specific purpose, transmission of data
The principle of using data for specific purposes is strictly observed. All of the aforementioned data will only be processed for the purposes specified in this information on data processing.
The data will not be transferred except in cases where consent has been given or when applicable as a legal basis (e.g. requests for disclosure by authorities or on the basis of court judgements).
2.5. Google Analytics web analysis service
We use Google Analytics on our website, a web analytics service provided by Google LLC (hereinafter referred to as Google). In this context, pseudonymised user profiles are created and cookies (see section 2.3) are used. The information generated by the cookie about your use of this website, such as browser type/version, operating system used, referrer URL (the page you visited previously), host name of the accessing computer (IP address) and time of the server enquiry are transmitted to a Google server in the USA and stored there.
The information is used to analyse the use of the website, compile reports on website activity and provide other services associated with the use of the website and the Internet for the purposes of market research and the needs-based design of this website.
This information may also be transferred to third parties if required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymised so that they cannot be assigned (IP masking).
You can prevent the installation of cookies by configuring the appropriate settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
You can also prevent the collection of cookie-generated data related to your use of the website (including your IP address) and its processing by Google by downloading and installing a browser add-on.
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie will be set to prevent the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
Further information on data protection in connection with Google Analytics can be found at Google Analytics Help.
Google complies with the data protection provisions of the US Privacy Shield and is registered with the US Privacy Shield programme of the US Department of Commerce. In addition, we have concluded an order processing contract with Google for the use of Google Analytics. Through this contract, Google ensures that it processes the data in accordance with the General Data Protection Regulation and guarantees the protection of the rights of the data subject.
The tracking measures by Google Analytics are carried out on the basis of Art. 6 para. 1 sentence 1 lit. f) GDPR. In this way, we want to ensure that our website is designed to meet your needs and is continuously optimised. We also use Google Analytics to statistically record the use of our website. We also use the data for the optimised display of advertising content. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.
2.6. Google TagManager
We use Google Tag Manager on our website, a service provided by Google LLC (hereinafter referred to as Google). Google Tag Manager enables us as marketers to manage website tags via a single interface. The Google Tag Manager tool, which implements the tags, is a cookie-free domain and does not collect any personal data itself. Google Tag Manager triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.
2.7. Google Ads
We use Google Ads on our website, a service provided by Google LLC (hereinafter referred to as Google). Google Ads enables us to draw attention to our attractive offers with the help of advertising material (so-called Google Ads) on external websites. This allows us to determine how successful individual advertising measures are. These adverts are delivered by Google via so-called ad servers. We use so-called ad server cookies for this purpose, through which certain parameters for measuring success, such as the display of adverts or clicks by users, can be measured.
If you access our website via a Google advert, Google Ads will store a cookie on your PC. These cookies generally lose their validity after 30 days. They are not intended to identify you personally. The following information is usually stored as analysis values for this cookie: unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (to specify that the user no longer wishes to be contacted). These cookies enable Google to recognise your web browser. If a user visits certain pages of an Ads customer's website and the cookie stored on their computer has not yet expired, Google and the customer are able to recognise that the user has clicked on the ad and has been redirected to this page.
A different cookie is assigned to each Ads customer. Cookies cannot therefore be tracked via the websites of Ads customers. We do not collect or process any personal data in the aforementioned advertising measures ourselves. We only receive statistical analyses from Google. Based on these analyses, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify users on the basis of this information. Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of Google Ads. To the best of our knowledge, Google receives the information that you have accessed the relevant part of our website or clicked on an advert from us. If you have a user account with Google and are registered, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a possibility that Google can find out and save your IP address.
We use Google Ads for marketing and optimisation purposes, in particular to display ads that are relevant and of interest to you, to improve campaign performance reports and to achieve a fair calculation of advertising costs. This also constitutes our legitimate interest in the processing of the aforementioned data by the third-party provider. The legal basis is Art. 6 para. 1 f) GDPR.
You can prevent the installation of cookies by making the appropriate settings in your browser software (which can be found under settings in most browsers). In this case, you may not be able to use all functions of our website to their full extent.
You can also prevent the storage of cookies by configuring your web browser to block cookies from the domain www.googleadservices.com (https://www.google.de/settings/ads). We hereby inform you that this setting will also be deleted if you delete your cookies. You can also disable interest-based adverts via http://www.aboutads.info/choices. We hereby inform you that this setting will also be deleted if you delete your cookies.
Google complies with the data protection provisions of the US Privacy Shield and is registered with the US Privacy Shield programme of the US Department of Commerce.
2.8. Integration of third-party services and content
We use content or service offers from third-party providers on our website in order to integrate their content and services, such as videos or map sections (hereinafter collectively referred to as content).
This always assumes that the third-party providers of this content recognise the IP address of the user, as they would not be able to send the content to the user's browser without the IP address. The IP address is therefore required to display this content. We endeavour to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The pixel tags can be used to analyse information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.
We integrate the content and services of third parties in order to optimise our website and operate it in a cost-effective manner. The legal basis for this is generally Art. 6 para. 1 f) GDPR.
YouTube
We integrate videos from the YouTube platform provided by Google LLC. You can find Google's privacy policy here: https://www.google.com/policies/privacy/; you can opt-out option from Google at https://adssettings.google.com/authenticated.
Google Maps
We integrate the maps of the "Google Maps" platform of the provider Google LLC. You can find Google's privacy policy here: https://www.google.com/policies/privacy/; the Google opt-out option can be found at https://adssettings.google.com/authenticated.
Meta pixel/custom audiences
We use the Meta pixel on our website, a service provided by Meta Platforms Ireland Ltd (hereinafter: "Meta"). With the help of the Meta pixel, Meta is able to determine visitors to our website as a target group for the display of adverts. We therefore use the Meta pixel to display adverts placed by us only to those Meta users who have also shown an interest in our offer or who have certain characteristics (e.g. interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Meta (so-called "custom audiences"). By using the Meta pixel, we try to ensure that our Meta adverts are not annoying, but are displayed when a user is potentially interested in our products. In addition, we can use the Meta pixel to track the effectiveness of the Meta adverts for statistical and market research purposes, as it is possible to see whether users were redirected to our website after clicking on a Meta advert (so-called "conversion").
Meta processes the data in accordance with Meta's data usage policy, which you can read here: https://www.facebook.com/policy.php. Special information and details about the Meta pixel and how it works can be found in the Meta help section: https://www.facebook.com/business/help/651294705016616.
We use the Meta pixel and the Meta customer audience function for marketing analysis and optimisation purposes, in particular to display ads that are relevant and interesting to you, to improve campaign performance reports and to achieve a fair calculation of advertising costs. This also constitutes our legitimate interest in the processing of the aforementioned data by the third-party provider. The legal basis is Art. 6 para. 1 f) GDPR.
As a Meta user, you can object to the collection of your data by the Meta pixel and its use to display Meta adverts. You can change the setting regarding which types of adverts (usage-based advertising) are displayed to you within Meta here: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.
You can object to the collection of data by the Meta pixel for our website only here. A cookie is stored on your computer that prevents tracking if you visit our website with the same browser. This opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
Meta complies with the data protection provisions of the US Privacy Shield and is registered with the US Privacy Shield programme of the US Department of Commerce.
3. Data transfer
B.PRO GmbH is part of a group of companies known as the Blanc und Fischer family holding. Your contact request may be passed on within this group.
In addition, the data may also be accessed by software and IT service providers used, e.g. hosting providers.
4. Duration of data processing
We are committed to the principles of proportionate, purpose-related data processing and data minimisation.
Unless stated otherwise, we only process your personal data for as long as required, e.g. to establish a connection from your server enquiry to ours or to process your request.
However, if your enquiry by email is a commercial and business letter within the meaning of the German Commercial Code (HGB), we are obliged to keep it for six years in accordance with Section 257 HGB.
Log files on the web server are deleted after 7 days.
5. Rights of data subjects (including right to information, objection, cancellation and deletion)
You can object to the use of your data at any time and revoke any consent you may have given to the use of your data at any time. You can also have the data processed by us corrected, blocked or deleted at any time.
We expressly point out that there may be legal obligations (such as retention obligations under the German Commercial Code) to continue to store data until the expiry of certain periods. In such cases, the data can only be restricted in accordance with Art. 18 GDPR, i.e. the data can only be processed for the purpose of fulfilling the statutory retention obligations, but for no other purposes. It will be deleted after the retention periods have expired.
If you revoke your consent to data processing or object to the use of the data, the legality of the data processing up to the time of revocation will not be affected.
You have the right to lodge a complaint with a supervisory authority within the meaning of Art. 77 GDPR. The supervisory authority responsible for us is the Baden-Württemberg State Commissioner for Data Protection and Freedom of Information.
You also have the right to know what data we store about you (right to information).
To exercise the aforementioned rights, please contact our data protection officer at datenschutz@bpro-solutions.com
6. Data controller
The data controller is B.PRO GmbH, Flehinger Str. 59, 75038 Oberderdingen, Germany, info@bpro-solutions.com